Privacy Policy

This Privacy Policy explains how the business operating our public skincare and makeup store collects, uses, discloses, and protects personal information when you visit our online platform, purchase products online or in-store, contact us, or otherwise use this service.

The data controller responsible for personal information processed under this policy is the business operating our store at 6604 Frontier Drive, Springfield, Virginia 22150, United States. We aim to handle personal information lawfully, fairly, transparently, and only for legitimate business purposes.

Information We Collect

Depending on how you use our store, we may collect the following categories of information:

• Identity and contact information, such as your name, billing address, shipping address, telephone number, and other details needed to complete a transaction.
• Order and transaction information, including products purchased, order history, delivery details, returns, refunds, and customer-service requests.
• Account information if you create an account, such as login credentials and saved preferences. Passwords are handled using appropriate security measures and are not stored in plain text.
• Payment information submitted during checkout. Payment card details may be collected and processed directly by payment providers rather than stored by us.
• Device and usage information, such as IP address, browser type, operating system, approximate location, pages viewed, product interactions, referral sources, and dates and times of access.
• Information you choose to provide in reviews, surveys, promotions, correspondence, or other interactions with our store.

How We Collect Information

We collect information directly from you when you browse our product grid, add items to a cart, place an order, make an in-store purchase, create an account, request assistance, participate in a promotion, or otherwise provide information to us.

We may also receive information from service providers that support payment processing, shipping, fraud prevention, analytics, advertising, hosting, customer support, and other store operations. Some information is collected automatically through cookies and similar technologies.

How We Use Information

We use personal information for purposes including:

• Displaying products, prices, availability, and relevant store content.
• Processing purchases, payments, shipping, returns, exchanges, refunds, and warranties.
• Maintaining accounts, shopping carts, order records, and customer-service history.
• Preventing fraud, unauthorized transactions, abuse, security incidents, and other unlawful activity.
• Operating, troubleshooting, measuring, personalizing, and improving our online platform and in-store services.
• Sending service-related notices and, where permitted by law, marketing communications based on your choices.
• Complying with legal obligations, enforcing our terms, resolving disputes, and protecting the rights, property, and safety of our customers and business.

Legal Bases for Processing

Where the GDPR, UK GDPR, or a similar law applies, we process personal information on one or more of these legal bases:

• Performance of a contract, such as fulfilling an order or providing requested services.
• Compliance with legal obligations, including tax, accounting, consumer-protection, and fraud-prevention requirements.
• Our legitimate interests, such as securing, managing, improving, and marketing our store, provided those interests do not override your rights.
• Your consent, where consent is required, including for certain cookies, promotional messages, or other optional processing.

Cookies and Similar Technologies

Our online platform may use cookies, pixels, local storage, and similar technologies to keep products in your cart, remember preferences, maintain security, understand usage, measure performance, and support relevant advertising. Strictly necessary technologies may be used to provide requested functionality. Where required by law, we request consent before using optional analytics or advertising technologies. You can manage cookies through your browser settings and any consent controls made available on our online platform, although disabling certain technologies may affect functionality.

How We Share Information

We do not sell personal information in exchange for money. We may disclose information to trusted recipients that perform services for us, including:

• Payment processors, banks, fraud-prevention providers, and checkout service providers.
• Shipping carriers, fulfillment providers, warehouse partners, and returns processors.
• Technology, hosting, analytics, advertising, customer-support, security, and business-management providers.
• Professional advisers, insurers, auditors, and authorities when disclosure is required or permitted by law.
• A successor or purchaser in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.

Service providers may process information only as needed to provide services to us, subject to appropriate contractual, confidentiality, and security obligations.

International Data Transfers

Because our business and service providers may operate in the United States and other countries, personal information may be transferred to, stored in, or accessed from a country different from the country where you reside. Where required, we use appropriate safeguards for international transfers, such as adequacy decisions, standard contractual clauses, or another legally recognized transfer mechanism.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, maintaining business and tax records, resolving disputes, enforcing agreements, preventing fraud, and meeting legal obligations. Retention periods vary according to the type of information and the reason it was collected. When information is no longer needed, we delete it, anonymize it, or securely dispose of it where reasonably practicable.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, loss, and destruction. No online or storage system can be guaranteed to be completely secure. You should use strong, unique credentials and avoid sharing account information with others.

Your Privacy Rights

Depending on where you live and subject to applicable exceptions, you may have the right to:

• Request access to the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information where permitted by law.
• Object to or request restriction of certain processing.
• Request portability of information you provided to us in a structured, commonly used format.
• Withdraw consent at any time where processing is based on consent. Withdrawal does not affect processing that occurred before withdrawal.
• Opt out of marketing communications or certain targeted advertising activities.
• Appeal a decision regarding a privacy request or lodge a complaint with a data-protection authority.

To protect personal information, we may need to verify your identity before completing a request. We will not discriminate against you for exercising privacy rights. Authorized agents may submit requests on behalf of another person where legally permitted and appropriately verified.

Children’s Privacy

Our online platform and store are not directed to children under 13, and we do not knowingly collect personal information from children under 13 without legally required parental consent. If you believe a child has provided personal information to us, please contact us through the physical address below so we can review and take appropriate action.

Third-Party Services and Links

Our service may rely on third-party services or contain links to websites and tools that we do not control. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, services, or legal requirements. The updated policy will be posted on our online platform, and your continued use of the service after an update means that the revised policy applies to future processing.

Privacy Questions and Requests

For privacy questions, rights requests, or concerns about our handling of personal information, please write to the business operating our store at 6604 Frontier Drive, Springfield, Virginia 22150, United States. We will review and respond to requests within the time required by applicable law.